Paytm, Future Group, Flipkart plan $100 mn content push to take on Amazon

Flipkart is looking at adding content to its portal

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Major e-commerce and retail players, including Paytm, Future Group and Flipkart, are set to invest close to $100 million in procuring and incorporating entertainment content, in a bid to take on Amazon India.

According to sources, Paytm, which recently announced a host of new features in ‘Inbox’, its in-app messaging service, including live TV, news, cricket, entertainment videos and games, is planning to invest close to $30 million in this sector.

Kishore Biyani-led Future Group is planning to make significant investments in creating a separate entertainment vertical on the company’s various apps and has set aside close to $14.5 billion for on-boarding artificial intelligence and machine learning on its platform to support entertainment content. It is also in talks with various entertainment content providers as well as movie theatre chains to provide tickets online as well as offline.

Article Source : BS

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