Health care is India's lucky 13 at Cannes Lions Festival

With 13 on health care shortlist, Indian agencies could convert at least half of them into winning campaigns on day one of the festival, say experts

1529343191-1468

During the last few years, Indian advertisement agencies at the Cannes Lions Festival of Creativity, billed as the Oscars of advertising, have turned to the health care and glass lion categories in their quest for metals, industry parlance for awards.

And this year has been no exception, with health care (including health & wellness and pharmaceutical) giving Indian agencies 13 shortlisted entries, an impressive start to its campaign at the French resort town. Shortlists, for the uninitiated, ensure ad agencies are in the reckoning for metals. The higher the shortlists the more is the likelihood of conversion into metals.

Also Read :Cannes Lions 2018: Seamless world of advertising

In the glass lion category, Indian ad agencies have four shortlists this year, including hot favourites such as ‘Sindoor Khela — No Conditions Apply’ for The Times of India (by FCB India) and ‘#StandbyToughMoms’ for All Out mosquito repellents (by BBDO India), both tipped as potential winners this year.

While the results in the glass lion category will be declared later in the week, day one of the festival will be devoted to the health care segment. Among the trophies that will be given on Monday will be the Lions Health Grand Prix for Good, Young Lions Health Award, Healthcare Agency of the Year and Healthcare Network of the Year.

Ad industry veteran K V Sridhar, founder and chief creative officer, HyperCollective, says Indian agencies may land up converting at least half the shortlists into winning campaigns in health care.

Read More → Cannes Lions Festival 2018

Comments

Post a Comment

Popular posts from this blog

CBSE 10th result 2018 to be out tomorrow at 4pm on cbse.nic.in; updates

Image
CBSE 10th result 2018 will be declared on May 29, Central Board of Secondary Education confirmed. Check for CBSE Results updates on Business Standard CBSE 10th Result 2018 will be declared on Tuesday at 4pm.  The Central Board of Secondary Education  (CBSE) today announced that CBSE Class 10 result 2018 will be declared tomorrow. Over 16 lakh students appeared for Class 10 exams this year. CBSE will release CBSE 10th result 2018 on its official website  http://cbse.nic.in  or  http://cbseresults.nic.in . "Results of CBSE Class 10 examinations for 2017-18 to be declared by 4 pm on 29th of May, 2018," tweeted Union Education Secretary Anil Swarup. The  CBSE Class 10  exams were marred by controversy in 2018 with question paper leaks being reported from Delhi-NCR, Haryana and Jharkhand of Class 10 mathematics paper, but the HRD ministry had decided against conducting a re-examination in the "interest of students". This was the first batc...
Read more

Xiaomi Redmi S2 leak shows Redmi Note 5 Pro-inspired design: Details here

Image
The India-bound budget-centric smartphone is reported to sport dual rear cameras and feature face-unlock mechanism. Here are all the details you need to have for the upcoming Xiaomi smartphone Chinese smartphone manufacturer Xiaomi is closely working on a new Redmi device that is also expected to make its way to India. Touted as the  Redmi S2 , the budget-centric smartphone is reported to sport dual rear cameras and feature the face-unlock mechanism, according to a report by online technology-based forum XDA-developers. Now, the phone's purported image renders, shared by a Czech-based online publication SvetAndroida, show Redmi S2's front and back views. Based on renders, the phone would sport a tall 18:9 aspect ratio screen on the front and dual cameras on the back, along with a fingerprint scanner. The phone’s back seems identical to the Redmi Note 5 Pro, which was launched in India on February 14. However, the dual antenna lines on top and bottom have a differe...
Read more

Restructuring: Tata Motors rolls out VRS, moves to a flat five-level hierarchy

Image
So far, less than 500 executives have been offered VRS, which roughly includes one year's salary Tata Motors, India’s largest automobile maker, has started rolling out a voluntary retirement scheme (VRS) for its employees as part of its organisational restructuring exercise. This is part of a human resources (HR) restructuring drive that is expected to transform the organisation into a much leaner company with a flat hierarchical structure. The new structure will be in place from April 1. So far, less than 500 executives have been offered VRS, which roughly includes one year’s salary, among other benefits, sources said. The company, however, did not confirm the details of the VRS package or how many were offered VRS. A company spokesperson said: “ Tata Motors  confirms that as part of the ongoing organisation effectiveness project, where we have already finalised the top two levels of our management structure, a proposal on VRS package has been presented and approved by...
Read more