Will Cyber Monday outdo Black Friday in 2016?
It is the season to be jolly; and in the United States, that translates into holiday shopping! While the shopping season has already started, the two important shopping festivals – Black Friday and Cyber Monday – have put on their gloves and are in the ring to fight for the most popular shopping day title. Media is rife with predictions and marketing agencies with their surveys.
While the terms still are a talking point, they haven’t been unleashing a shopping frenzy yet. In fact, many retailers have now spread out their promotions over the entire months of November and December, making it a mini gift-buying season with new deals released periodically, rather than concentrating them on a single shopping day or weekend.
What is Black Friday?
The day following Thanksgiving Day in the United States,Black Friday marks the beginning of the Christmasshopping season. Since 1932, on the fourth Thursday of November, most major retailers in the US open very early – as early as overnight hours – and offer promotional sales. This year, Black Friday is on November 25.
Touted as the busiest shopping day of the year since 2005, the term Black Friday was coined in 1961. It represented the point in the year when retailers begin to turn a profit, thus going from being "in the red" to being "in the black".
And what is Cyber Monday?
The Monday after the Thanksgiving holiday in the US, Cyber Monday is a shopping festival created by marketing companies to boost online shopping. In 2005, senior vice-president of the National Retail Federation Ellen Davis coined the term and Cyber Monday made its debut on November 28, 2005.
This year Cyber Monday will be observed on November 28.
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